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Bai Wei
Project type
Branding
Bai Wei is a fast-food chain rooted in traditional Chinese cuisine. As the designer, I preserved the brand’s authentic colors and cultural codes, while redefining its visual identity into a bold and contemporary brand expression. The refreshed logo typography and dynamic aesthetic created a vibrant, trend-driven atmosphere, bridging heritage with modern appeal and inviting younger audiences to explore the Bai Wei experience.


























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